Her Excellency Safia Taleb Al-Suhail, Ambassador of the Republic of Iraq to the Kingdom of Saudi Arabia, visited the Qafia Creative Agency pavilion within the Iraqi Pavilion at LEAP 2026 in Riyadh. She was accompanied by the Iraqi Commercial Attaché and several officials from the Embassy’s Economic Diplomacy Department.

Her Excellency was welcomed by the Qafia team, who presented the agency’s journey since its establishment in 2014, built on an authentic Iraqi identity and a deep appreciation for Iraqi and Arab culture and art in all their richness and detail. The team also highlighted Qafia’s accumulated expertise in brand building, content creation and copywriting, creative production, and advertising campaigns for clients across Iraq and the region.

Her Excellency was also briefed on Qafia’s role within the Iraqi Pavilion as the creative arm behind the unified Iraqi presence at the exhibition. This contribution spans the development of the pavilion’s visual identity and design to the creation of the key messages representing all participating companies.

Her Excellency emphasized the importance of having Iraq’s creative industries represented alongside its economic and technology sectors, noting that they are an integral part of the broader image Iraq presents on the international stage. She praised the ability of Iraqi creative companies to bring the country’s diverse cultural identity, remarkable heritage, and rich details to the world.