Qafia Creative Agency is participating in LEAP 2026, one of the world’s leading technology events, taking place in Riyadh from August 31 to September 3, as part of the unified Iraqi Pavilion, located at Booth H3.G160.

Since 2014, Qafia has chosen to be a voice that tells the stories of Iraqi and Arab brands through the language and culture they belong to. We believe that authentic content is not translated—it is shaped by the spirit of its place of origin. From visual identity and content creation and copywriting to creative production and advertising campaigns, the agency has remained committed to keeping an unmistakable Arab sensibility in every detail, while telling Iraqi and Arab stories with the authenticity and respect they deserve.

Throughout this journey, Qafia has demonstrated that Iraq is capable of expressing its local stories and brands and taking them to the world in a language that respects their cultural identity without compromising their ability to compete globally.

Today, Qafia is looking to complete this equation from the opposite direction: to become the voice that tells the stories of global brands seeking to enter the Iraqi market, adapting their messages to the culture, context, and preferences of local audiences—not simply transferring them as they are.

Through this participation, Qafia brings this heritage to a global platform, meeting both Arab and international audiences while opening a conversation about the place of Iraqi and Arab content in an increasingly digital landscape—one where the demand for authentic stories rooted in a clear identity continues to grow, rather than content diluted by generic narratives and fleeting “trends.”

The Iraqi Pavilion at LEAP 2026, together with Qafia Creative Agency, demonstrates that Arab storytelling has the ability to stand alongside the world’s biggest names. Through direct meetings with decision-makers, brands, and potential partners, Qafia is opening new opportunities for Arab content to gain a stronger presence on the international stage, while welcoming global brands looking for a confident Iraqi voice to represent them in the local market.